GTA 6 Selfridges Pop-Up: Vice City Merch and a Real Grotti Cheetah in London

Nov 13, 2026 · 3 min read

Vice City has arrived in London. To celebrate the launch of GTA 6, Rockstar Games has taken over The Corner Shop at Selfridges on Oxford Street with an official pop-up called “Vice City at The Corner Shop.” It runs from November 9 to November 28, 2026, and features exclusive clothing, limited-edition merchandise, and a real-life version of one of the game’s cars.

Here is what you can see, what you can buy, and what not to expect if you visit.

Dates and location

Where: The Corner Shop at Selfridges, Oxford Street, London.
When: November 9 to November 28, 2026.
Also available: parts of the collection at Selfridges stores in Birmingham and Manchester, with some items online while stocks last.

The pop-up opened ten days before the game’s November 19 release and closes about nine days after it, so it covers the whole launch period.

What is inside

Selfridges describes the pop-up as a world exclusive, with fashion collaborations and limited GTA merchandise that you will not find anywhere else. The storefront has been decorated to look like Leonida, with a panoramic view of the game’s setting that turns the shop window into a slice of Vice City.

The store also sells GTA 6 itself. The boxed PS5 version is available there, but like every physical copy, the box contains a download code rather than a disc. If you are unsure which version to buy, read our guide on digital vs physical GTA 6.

A real Grotti Cheetah

The headline item is a real-life version of the ’95 Grotti Cheetah, the classic supercar from GTA 6. Reports say this one-off car is on sale for around £1 million, which may make it the most expensive piece of GTA merchandise ever offered.

In the game, the Grotti Cheetah is part of the Ultimate Edition content. Our price and editions guide lists everything included in the Ultimate upgrade, and our page on GTA 6 vehicles covers the cars confirmed so far.

Can you play GTA 6 at the pop-up?

No. Nothing from Rockstar or Selfridges mentions playable stations or a demo, so do not go expecting to try the game early. The pop-up is a retail and fan event, not a hands-on preview. Everyone, including visitors, will have to wait for the official unlock. Check the GTA 6 release time in your time zone.

Part of a bigger launch campaign

The Selfridges pop-up is one of several real-world events built around the release:

GTA 6: The Festival, a live music event in Miami on November 21 with artists from the game’s soundtrack. See our GTA 6 Festival guide.
The official merchandise collection on Rockstar’s own store, with T-shirts, caps and collectibles.
Limited controllers, including Vice City-themed DualSense designs. See our GTA 6 controller guide.

Rockstar has also released a new set of official screenshots to mark the final weeks before launch. Our launch gallery breakdown goes through each one.

Tips if you plan to visit

Go early. Limited items are expected to sell fast, especially in launch week.
Avoid launch weekend if you dislike crowds. Interest will peak around November 19 to 22.
Check stock in Birmingham and Manchester if you cannot get to London.
Do not count on restocks. Limited-edition merchandise usually does not come back.

The bottom line

The Selfridges pop-up gives UK fans a physical place to celebrate GTA 6 during launch month. It is a shop and a photo opportunity rather than a gaming event, but with exclusive merch and a seven-figure Grotti Cheetah, it is one of the more unusual stops on Rockstar’s launch campaign.