GTA 6 Will It Be the Biggest Game Ever?

GTA 6 Will It Be the Biggest Game Ever?

GTA 6 is widely expected to be one of the biggest entertainment launches ever. Here is why.

The numbers behind the hype

• GTA V has sold more than 200 million copies, according to Take-Two Interactive, making it one of the best-selling games of all time.
• Trailer 1 broke YouTube’s record for the most views of a non-music video in 24 hours when it launched in December 2023.
• Red Dead Redemption 2 also sold tens of millions of copies.

Challenges

• No PC version at launch
• A $79.99 standard price in the US
• Console-only availability on current-generation hardware

Our view: day-one sales will likely set records for Rockstar, but “biggest game ever” also depends on long-term sales, where GTA V set a very high bar.

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